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Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Also Known As:
Business Development Specialist
Communications Specialist
Demographic Analyst
Market Analyst
Market Research Analyst
Market Research Consultant
Market Research Specialist
Market Researcher
Wages
Annual wages for Market Research Analysts and Marketing Specialists in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2034 Projected Employment
1,004,700
7% Change From 2024
Explore Market Research Analysts and Marketing Specialists video
Tasks you might complete in a day.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Seek and provide information to help companies determine their position in the marketplace.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Forecast and track marketing and sales trends, analyzing collected data.
- Direct trained survey interviewers.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Develop and implement procedures for identifying advertising needs.
Subject areas you may need to master.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Strengths you may need in this role.
- Instructing - Teaching people how to do something.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Management of Material Resources - Managing equipment and materials.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Writing - Writing things for co-workers or customers.
- Programming - Writing computer programs.
- Quality Control Analysis - Testing how well a product or service works.
- Service Orientation - Looking for ways to help people.
- Reading Comprehension - Reading work-related information.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Operation and Control - Using equipment or systems.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Negotiation - Bringing people together to solve differences.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Technology Design - Making equipment and technology useful for customers.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Social Perceptiveness - Understanding people's reactions.
- Persuasion - Talking people into changing their minds or their behavior.
- Coordination - Changing what is done based on other people's actions.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Time Management - Managing your time and the time of other people.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Repairing - Repairing machines or systems using the right tools.
- Mathematics - Using math to solve problems.
- Speaking - Talking to others.
- Science - Using scientific rules and strategies to solve problems.
- Active Learning - Figuring out how to use new ideas or things.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Problem Sensitivity - Noticing when problems happen.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Sound Localization - Noticing the direction that a sound came from.
- Hearing Sensitivity - Telling the difference between sounds.
- Near Vision - Seeing details up close.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Trunk Strength - Using your lower back and stomach.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Selective Attention - Paying attention to something without being distracted.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Information Ordering - Ordering or arranging things.
- Memorization - Remembering words, numbers, pictures, or steps.
- Visualization - Imagining how something will look after it is moved around or changed.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Oral Expression - Communicating by speaking.
- Deductive Reasoning - Using rules to solve problems.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Speed of Closure - Quickly knowing what you are looking at.
- Speech Clarity - Speaking clearly.
- Flexibility of Closure - Seeing hidden patterns.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Spatial Orientation - Knowing where things are around you.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Time Sharing - Doing two or more things at the same time.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Far Vision - Seeing details that are far away.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Oral Comprehension - Listening and understanding what people say.
- Originality - Creating new and original ideas.
- Manual Dexterity - Holding or moving items with your hands.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Finger Dexterity - Putting together small parts with your fingers.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Stamina - Exercising for a long time without getting out of breath.
- Night Vision - Seeing at night or under low light.
- Written Comprehension - Reading and understanding what is written.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Fluency of Ideas - Coming up with lots of ideas.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Written Expression - Communicating by writing.
- Category Flexibility - Grouping things in different ways.
- Speech Recognition - Recognizing spoken words.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Explosive Strength - Jumping, sprinting, or throwing something.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")